Breathtaking cinematic picture performance
Not all 4K OLED TVs are created equal. Our professional 4K OLED panel is crafted in Japan for exceptional brightness and contrast. In parallel, our HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.
Let the drama move you with cinematic sound
Dolby Atmos® - Our audio system takes you from sofa to the heart of the movie. The integrated speakers, including a built-in subwoofer to drive the bass, work with Dolby Atmos® technology to deliver immersive sound - elevating entertainment to new levels.
The intelligent way to a great picture experience
Auto AI - Using AI, our premium TVs analyse the incoming signal and instantly adjust the picture characteristics. Auto AI knows the settings for sport, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
Optimal brightness and colour - in all conditions
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is Dolby Vision, HLG, HDR10 or the new HDR10+ Adaptive format.
Picture perfection for every lighting condition
Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.