Tuned & used by filmmakers
Our OLED TVs are calibrated, and used, by Hollywood studios to deliver the picture quality filmmakers demand. Cutting-edge HCX Pro Intelligent Processor combined with 3D colour management, and next-generation OLED screen, produces a professional picture performance that you can enjoy at home.
For a true Hollywood Cinema eXperience
Many decades of TV technological know-how, and a long collaboration with Hollywood, has been captured in our HCX* Pro Intelligent Processor. It’s the powerful brain inside our premium TVs. It instantly analyses the picture, adjusts the colour, contrast and clarity to deliver the best possible performance.
*Hollywood Cinema eXperience
For a true cinematic picture
Our Master HDR OLED screens are able to produce deeper silky blacks, for a more cinematic feel, than before. Thanks to many decades crafting high quality pictures, and input from a leading Hollywood colourist, our TVs with these screens truly deliver.
Picture perfection for every lighting condition
Dolby Vision IQ literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.
Enveloping 3D sound processing
Dolby Atmos®, found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.